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1-on-1 Mentorship

for Photographers and Filmmakers
ready to turn their craft into a career .

Joseph Hernandez

Mentor | Educator | Coach

With over two decades behind the camera and over a decade running one of Bakersfield's largest full-service studios, I know what it takes to turn creativity into real income. Whether you're building your portfolio, scaling an existing business, or ready to level up, you'll get personalized guidance and real strategy tailored to your goals. No generic courses. No group workshops. Just accountability and real-world solutions from someone who's been exactly where you are. If you're serious about growth, I'll meet you halfway.

HOW IT WORKS

Clarity & Direction Every session focuses on where you are now and where you want to be. We'll identify what's holding you back and build a concrete strategy for your specific goals — whether that's mastering your craft, landing better clients, or scaling your business.

Accountability That Works Consistent bi-weekly sessions give you the perfect balance of guidance and time to implement. You'll have space to apply what we discuss, then come back with real progress to review.

Real-World Experience, Not Theory Everything I share comes from what's actually worked in my studio — real techniques, proven pricing strategies, and marketing approaches that get results. No fluff, just what works right now.

Customized to Your Journey This isn't cookie-cutter. We focus on what matters most to YOU — technical skills, portfolio development, pricing strategy, marketing systems, or scaling your business.

My Mission

My goal is to shorten your learning curve and help you build a creative business that not only thrives — but survives anything. If you're ready to stop guessing and start building, let's get to work.

Mentorship Programs

Choose the level of support that matches where you are and where you want to go

BASE

Master your craft and build confidence behind the camera

3-Month Program

Includes:

✓ 6x Bi-Weekly Virtual Sessions (90 min each)

Template & Resource Bundle

Business Breakthrough Roadmap

Sales 101 Makeover

CRM Systems & Workflow Setup

Brand Book

Priority Slack Support (M–F, 24hr response)

Total Value: $4,500

You Save: $1,253 (28% off)

$3,247

Full payment required upfront

GET STARTED

PRO

Turn your side hustle into full-time self-employment

4-Month Program

Includes:

✓ 8x Bi-Weekly Virtual Sessions (90 min each)

✓ Template & Resource Bundle

✓ Business Breakthrough Roadmap

✓ Sales 101 Makeover

✓ CRM Systems & Workflow Setup

Brand Book

Priority Slack Support (M–F, 24hr response)

Total Value: $9,900

You Save: $3,403 (34% off)

$6,497

2 payments: $3,249 upfront, $3,248 halfway through program

GET STARTED

SCALE

Build systems, hire help, and grow a sustainable business

6-Month Program

Includes:

✓ 24x Weekly Virtual Sessions (90 min each)

✓ Template & Resource Bundle

✓ Business Breakthrough Roadmap

✓ Sales 101 Makeover

✓ CRM Systems & Workflow Setup

✓ Brand Book

✓ Priority Slack Support (M–F, 24hr response)

Total Value: $25,400

You Save: $15,453 (61% off)

$9,947

3 payments: $3,316 upfront, $3,316 at month 3, $3,315 at month 5

GET STARTED

After payment, you'll receive an email within 1-2 business days to schedule your discovery call.

 

 

Still have questions?

BOOK A FREE 30 MIN. CLARITY CALL

I get it. Sometimes you just need to clarify a few things before making the plunge and that's okay. Let's jump on a quick call to figure out if this is the right choice for you.

BOOK MY CLARITY CALL

À La Carte Options

Clarity Call (Virtual Session) | $750
Get expert guidance on your biggest challenge in one focused 90-minute session. Walk away with a clear plan and the confidence to move forward.

Includes:
✓ 90-minute virtual session
✓ Actionable next steps
✓ Session notes

Use it for: Portfolio review, technical skills, editing workflow, pricing strategy, marketing, or business planning.

Studio Intensive | $1,800
Half-day (up to 4 hours) hands-on mentorship at my Bakersfield studio with real-time feedback. Choose your focus and work through it together in a live shooting environment.

Includes:
✓ Up to 4 hours in-studio mentorship
✓ Real-time feedback while you shoot
✓ Custom focus: technical skills, editing, gear setup, portfolio review, or business strategy

Perfect for: Creatives who learn best in person and want live feedback on lighting, posing, workflow, or studio setup.

Brand Book | $1,000
Define your visual style, ideal client, and positioning. Create a brand that attracts the right clients and feels like you.

Includes:
✓ Brand discovery and strategy
✓ Logo direction and usage
✓ Font selection and color palette
✓ Messaging and positioning that speaks to your ideal client

Perfect for: Creatives who are ready to look more professional online and stand out from every other “photographer in town.”

Priority Slack Support (M–F, 24hr response) | $2,500
Direct access to Joseph via Slack for fast support on your business questions as they come up during the week.

Includes:
✓ VIP support on business days (Monday through Friday)
✓ Direct messaging access to Joseph
✓ Priority responses within 24 hours

Perfect for: Creatives who want ongoing support and quick answers without booking a full session every time.

Business Breakthrough | $1,500
Comprehensive business review with a customized growth roadmap. Identify what is holding you back and create a clear, realistic plan to scale.

Includes:
✓ 2-hour intensive strategy session
✓ Full business audit
✓ 30/60/90-day growth roadmap
✓ 30-day follow-up check-in

Perfect for: Established creatives who are ready to move beyond trading time for money.

CRM Systems & Workflow Setup | $1,200
Get a fully customized CRM in 17Hats with automated workflows that nurture clients from inquiry to booking.

Includes:
✓ Platform setup inside 17Hats
✓ Automated email sequences
✓ Contract and invoice templates
✓ Questionnaires and workflow documents
✓ 1-hour training call so you know how to use it

Perfect for: Creatives who are tired of dropping the ball on follow-ups and manual admin.

Sales 101 Makeover | $900
Learn to confidently handle sales calls, overcome objections, and close high-value clients without undercharging or feeling pushy.

Includes:
✓ Sales call script
✓ Objection handling guide
✓ Pricing presentation framework
✓ 90-minute live training with role-play
✓ Email templates and session recording

Perfect for: Creatives who struggle with sales conversations or talking about money.

Course Library Access (Coming 2026) | TBD
On-demand training with 20+ recorded modules on business, marketing, technical skills, and creative development. New content added monthly.

Includes:
✓ Access to all training modules
✓ Downloadable resources
✓ Lifetime access
✓ Private community forum

Perfect for: Self-starters who want comprehensive training without 1-on-1 coaching.

Template & Resource Bundle | $300
Instant access to essential business tools that save time and impress clients.

Includes:
✓ Contracts and booking documents
✓ Pricing guide templates
✓ Email scripts and canned responses
✓ Invoice and questionnaire templates
✓ Social media caption prompts
✓ Shot lists and planning documents

Perfect for: New or growing creatives who need professional business documents fast.

What You’ll Get Out of My Mentorship

1️⃣ Direct 1-on-1 Coaching — Personal guidance tailored to your business and goals.

2️⃣ Strategy That Actually Works — Proven systems for attracting clients, pricing profitably, and scaling.

3️⃣ Creative & Business Balance — Work on both your craft and mindset — one without the other doesn't last.

4️⃣ Insider Knowledge — The strategies that took my studio from $250 weddings to six figures.

5️⃣ Support & Accountability — Structured check-ins and real feedback to keep you moving forward.

FAQ

01

What happens after I sign up?

After you complete payment, you will receive an email from me within 1 to 2 business days with a link to schedule your discovery and kickoff call. We will review your goals, map out your plan for the program, and schedule your first few sessions.

02

How much time should I plan for outside of sessions?

Most creatives do best when they set aside a few hours between calls to implement what we discuss, update pricing or packages, practice shooting, or work on homework. You get out what you put in, but I will help keep the workload realistic so it fits your life.

03

Can I customize what we focus on?

Yes. Every mentorship plan is customized. We can spend more time on technical skills, portfolio development, pricing, marketing, systems, or hiring support, depending on what will move the needle the most for you.

04

Can I upgrade from Base to Pro or Scale later?

If you start with Base and decide you want deeper support, you can apply your remaining investment toward Pro or Scale, as long as there is availability. Reach out if you want to upgrade and we will work out the details.

05

What is your reschedule or cancellation policy for sessions?

Life happens. You can reschedule a session with at least 24 hours notice, and we will find a new time that works. Same day cancellations or no shows are counted as a used session.

06

Do you offer refunds?

Because I reserve time on my calendar and limit the number of mentorship clients I take, all mentorship and à la carte purchases are non-refundable. My goal is to support you fully through the entire program and help you get a real return on your investment.

07

Do you work with creatives outside of Bakersfield or outside the United States?

Yes. As long as we can line up time zones for Zoom calls and payments can be processed, we can work together. The only location specific offer is the Studio Intensive, which happens in person at my Bakersfield studio.

08

What kind of gear do I need to get started?

You do not need the latest or most expensive camera to benefit from my mentorship. We’ll work with the gear you already have and focus on getting the most out of it first. If upgrades are truly needed, I’ll help you prioritize what to invest in next based on your goals and budget, instead of guessing or buying gear you don’t actually need.

1-on-1 Mentorship • Photographers & Filmmakers

Ready to turn your craft into a
real, sustainable business?

You don’t need more random tips or YouTube playlists that you never go back to. You need a clear plan, honest feedback, and someone walking alongside you while you build.

Choose the level of support that fits you best, and hit Get Started.

Let’s build something you’re proud of.

View Mentorship Packages

Scroll down to compare Base, Pro, and Scale.

BASE

$3,247.00

3-Month Program | 6 Bi-Weekly Virtual Sessions
Master your craft and build confidence behind the camera
Includes:

✓ 6x Bi-Weekly Virtual Sessions (90 minutes each) - Value: $4,500

Total Value: $4,500
You Save: $1,253 (28% off)
Full payment required upfront

PRO

$3,249.00

4-Month Program | 8 Bi-Weekly Virtual Sessions
Turn your side hustle into full-time self-employment
Includes:

✓ 8x Bi-Weekly Virtual Sessions (90 minutes each) - Value: $6,000
✓ Business Breakthrough Roadmap - Value: $1,500
✓ Sales 101 Makeover - Value: $900
✓ CRM Systems & Workflow Setup - Value: $1,200
✓ Template & Resource Bundle - Value: $300

Total Value: $9,900
You Save: $3,403 (34% off)
2 payments: $3,249 upfront, $3,248 halfway through program

SCALE

$3,316.00

6-Month Program | 24 Weekly Virtual Sessions
Build systems, hire help, and grow a sustainable business
Includes:

✓ 24x Weekly Virtual Sessions (90 minutes each) - Value: $18,000
✓ Business Breakthrough Roadmap - Value: $1,500
✓ Brand Book - Value: $1,000
✓ Priority Slack Support (M–F, 24hr response) - Value: $2,500
✓ Sales 101 Makeover - Value: $900
✓ CRM Systems & Workflow Setup - Value: $1,200
✓ Template & Resource Bundle - Value: $300

Total Value: $25,400
You Save: $15,453 (61% off)
3 payments: $3,316 upfront, $3,316 at month 3, $3,315 at month 5

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Call Studio