With nearly two decades of experience behind the camera — and over a decade running one of Bakersfield’s largest full-service studios — Joseph Hernandez has learned how to turn creativity into consistency and passion into profit.
The Shutter School Mentorship is designed for photographers and filmmakers who are ready to sharpen their craft, build real systems, and reach new levels of income and clarity. Whether you’re just getting serious about your business or ready to scale, you’ll get personal guidance, strategy, and honest feedback every step of the way.
A 90-minute 1-on-1 Zoom session focused on one topic that’s holding you back — whether it’s pricing, SEO, branding, or scaling your business.
Includes a 1-week follow-up email for accountability and clarity.
Best for: Creatives who want clarity and a plan right now.
Four (4) private coaching calls over 30 days to implement systems, pricing structures, or brand strategy.
Includes customized action steps, resource recommendations, and feedback on your current work or website.
Best for: Photographers or Filmmakers looking to gain traction fast or build consistent bookings.
Bi-weekly calls for six months, complete with accountability tracking, business strategy, and creative development.
We’ll focus on both your craft and business — from shooting workflow to pricing, marketing, and mindset.
Includes access to templates, checklists, and priority support.
Best for: Creatives serious about scaling to six figures and beyond.
Clarity & Direction: Identify what’s holding you back and build a strategy that works for your goals.
Accountability: Every call ends with clear next steps so you always know what to focus on.
Support: You’ll have direct communication between sessions for updates or quick feedback.
6-Month Mentorship clients receive private Slack access. 1-Month and Breakthrough clients receive direct email support.
Real Growth: Joseph shares what’s actually worked in his own studio — no fluff, no theory, just tested results.
"20+ years in photography and filmmaking"
"20+ years working with Photoshop, Canon gear, Sony, Final Cut Pro, DJI products, Apple products & various Creative Tools and Apps that help streamline and scale businesses"
"15+ years running a full-service commercial studio & training photographers and videographers to become professionals"
"7+ years mentoring creatives into the six-figure club"
"A strong background in communication and marketing — helping you write better emails, craft your message, and stand out online"
If you’re serious about growth, I’ll meet you halfway with clarity, strategy, and accountability.
All mentorship sessions are held over Zoom with flexible scheduling to fit your availability.
What if I’m just starting out?
Perfect — the mentorship is tailored to your level. We’ll start with the fundamentals of pricing, marketing, and confidence behind the camera.
Is there a payment plan?
Payment plans are available for the 6-Month Mentorship (50% to start, balance due mid-program).
What happens after I apply?
You’ll receive an email directly from Joseph to schedule a short discovery call. This helps ensure the mentorship aligns with your goals before moving forward.
My goal is to shorten your learning curve and help you build a creative business that not only thrives — but survives anything.
If you’re ready to stop guessing and start building, let’s get to work.
1️⃣ Direct 1-on-1 Coaching
Personal guidance tailored to your business, your goals, and your creative journey.
2️⃣ Strategy That Actually Works
Learn proven systems for attracting clients, pricing profitably, and scaling sustainably.
3️⃣ Creative & Business Balance
We’ll work on both your craft and your mindset — because one without the other doesn’t last.
4️⃣ Insider Knowledge
I’ll share the lessons and strategies that took my studio from $250 weddings to multi six figures — no fluff, just what works.
5️⃣ Support & Accountability
You’ll have access to structured check-ins, real feedback, and the kind of guidance that keeps you moving forward.